Aggregator settlements, supplier invoices, refunds, and bank records rarely line up cleanly across brands and outlets. We reconcile each transaction against POS data and contracted rates, flag underpayments and commission errors, and route disputes before the window closes. Finance gets a reliable view of cash and net take rate without spending days in Excel.
Competitor pricing and promotions change faster than a weekly screenshot can capture. We monitor menus, aggregator listings, openings, reviews, and discount history, separate real discounts from fake ones, and recommend whether to match, hold, or ignore each move. Commercial teams act on evidence tied to the brand's margin and goals.
Platform ROAS does not show whether a campaign is making money after discounts, commissions, and food cost. We combine campaign, sales, billing, and outlet data, restate performance in contribution margin, and surface ranked budget reallocation options before the next review. Marketing and finance can approve spend from the same numbers.
